Opposition groups against SRHR, women’s rights and equality have become more vocal and better organized over the years. They are well-equipped to reach groups of people with value-driven messages, sometimes even spreading misinformation. One way to respond to this phenomenon is to rethink our own messaging and increasing the effectiveness of the narratives we use. We want t move forward as an SRHR community in terms of defining our values and frame a message that is positive and will be understood by the so called ‘moveable middle’.
In this Community of Practice we share lessons and experiences on reframing our messages, including aspects that need to be taken into account to develop effective messages like understanding the audience, developing and testing messages, interventions to spread messages and evaluating effectiveness of those messages. Our main objective is to Support Share-Net members to turn knowledge on effective messages into practice. Where possible we will connect with other Share-Net CoPs.
In December 2018, we hosted a thematic meeting around ‘Effective SRHR Messaging in Changing Times’ where we engaged in self-reflection and discussed how we can make our messages more effective. If you are interested to learn more about this event, you can find the full report here.
In August 2020, we are organising our first ever virtual SRHR expert meeting where you can join a live interview with messaging expert Elena Blackmore from the Public Interest Research Centre (PIRC) and Ibrahim Waiswa Batambuze, Communications and Advocacy Manager at Reach a hand Uganda (RAHU). CoP member Kari Postma (Dance4Life) is going to conduct the interview on stage. Have a look at the webinar report and revisit the main takeaways from the webinar here.
In 2021, the CoP focused on finalising their own guide around developing and testing messages for SN-NL members and the wider SRHR community who work on developing, implementing and evaluating messaging in education/information/advocacy/ programmes and campaigns. The final resource called ‘SRHR & COVID-19. Inspiration for messaging’ can be accessed via this link.
Click here for Resources about SRHR Messaging.
If you would like to submit resources on SRHR Messaging yourself, you can do so via this submission form. Please make sure to include the original source of the resource in the content box.
CoP members can access their online working space on Mighty networks via this link (Share-Net Netherlands members only).
To contact us directly please write to Bless-me Ajani at b.ajani@kit.nl!