When you communicate you usually have a good idea of what you want to say and the change you want to make. But how do you know it’s going to work? That’s where testing comes in. Testing tells you whether your choice of framing (the emphasis you put on particular concepts) is associated with the outcomes you are aiming for.
Testing helps you examine your assumptions about what will work and why. It helps you learn more about the people you communicate with. Quite simply, it makes your campaigns more likely to succeed.
This forthcoming guide is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing. You will be able to use this guide if you’re working with a research company and want to be able to explain what you need and make sense of what they provide. You’ll also be able to use it to get more involved in testing messages yourself.
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing. You can use this guide if you’re working with a research company and
want to be able to explain what you need and make sense of what they provide. You can also use it to get more involved in testing messages yourself. This practical guide was developed by PIRC and ILGA-Europe after the development of the Framing Equality Toolkit because it was realised that some campaigners have a blind spot around testing: both for why it’s important and how to do it. They’ve tried to make this guide accessible for everyone. Many of the more technical words are explained in the text, and the words highlighted are defined in a Glossary on page 58
Click here to read the full guide
General Information:
