This publication helps explain the implications of the Addis Ababa Action Agenda (AAAA) on Financing for Development and how people can help increase funding for RH supplies and SRH rights (SRHR) in developing countries. With support from the Reproductive Health Supplies Coalition (RHSC) Innovation Fund, the International Planned Parenthood Federation (IPPF) is implementing the National Action for Financing (NAF) project to work with stakeholders to position funding for RH supplies as a critical element in the new development financing architecture. This publication aims to enable stakeholders to understand the implications of the changes and challenges to RH supplies funding. The advocacy messages and tactics described in this document can help influence decision-making, increase funding and improve access to RH supplies and SRHR.